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The Indus Craft Co.  |  Crafting Nature into Life.

Cookie Policy

Version 1.0  |  Effective Date: 22 June 2026

This Cookie Policy explains how The Indus Craft Co. ("TICC") uses cookies and similar tracking technologies on www.theinduscraftco.com. It should be read alongside our Privacy Policy and Terms of Use. By using our Website, you consent to our use of cookies as described in this Policy — or you can manage your preferences through our cookie banner at any time.

1. What Are Cookies and Why We Use Them

Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. Similar technologies include pixels, web beacons, local storage objects, and scripts. In this Policy, we use the term 'cookies' to refer to all of these technologies.

Cookies serve important functions: they keep you logged in during a session, remember your preferences, help us understand how visitors use our website, and enable us to show relevant content. As an international B2B platform, cookies also support the checkout process (PayPal, currency), shipping estimation (DHL API), and security functions.

2. Cookie Categories We Use

We categorise our cookies into four types based on their purpose and the legal basis for their use:

Category Purpose Consent Required? Legal Basis
Strictly Necessary Core site functions — login, checkout, session security, cart, consent-banner memory. No — active at all times. Necessary for service delivery (GDPR Art. 6(1)(b); ePrivacy Directive Art. 5(3) exemption).
Analytics Understand visitor behaviour — pages visited, session duration, traffic source, bounce rate. Yes — in EU, UK, and most other markets. Consent (GDPR Art. 6(1)(a)); UK PECR Reg. 6; CCPA opt-out right.
Functional Remember preferences — currency, language, saved address. Yes — in EU and UK. Consent or Legitimate interests depending on jurisdiction.
Marketing Measure campaign performance; retargeting ads to B2B buyers. Yes — required in EU, UK, and most markets. Consent (GDPR Art. 6(1)(a); UK PECR Reg. 6; CCPA opt-out).

3. Cookie Inventory — Complete List

The table below lists the specific cookies and technologies currently used on the TICC website, organised by category. This inventory is reviewed and updated periodically.

A — Strictly Necessary Cookies

Cookie Name Provider Purpose Duration
_session_id / session TICC Website Maintains your login session and cart state across pages. Session
XSRF-TOKEN / csrf_token TICC Website Cross-site request forgery protection for form submissions. Session
cookieconsent_status TICC / Consent Banner Stores your cookie consent preference so the banner is not shown on every visit. 12 months
cart / checkout_token TICC Website Preserves your shopping cart and checkout progress between page views. Up to 14 days
secure_customer_sig TICC Website Securely identifies a logged-in customer to protect account access. 20 years (persistent, renewed on activity)
__cfduid / cf_clearance Cloudflare Security and bot-protection — distinguishes genuine visitors from automated bots. 30 days
PYPF, x-pp-s, LANG PayPal Session management and fraud-prevention during the PayPal checkout flow. Session / PayPal-defined

B — Analytics & Performance Cookies (Consent Required)

Cookie Name Provider Purpose Duration
_ga Google Analytics Distinguishes users — assigns a unique identifier to count unique visitors. IP addresses are anonymised. 2 years
_gid Google Analytics Distinguishes users — short-term identifier for session-level analytics. 24 hours
_gat_UA-XXXXXXX-X Google Analytics Used to throttle request rate to Google's servers. 1 minute
_ga_XXXXXXXXXX Google Analytics (GA4) Stores session state and counts page views/events in Google Analytics 4. 2 years

Google Analytics IP Anonymisation: TICC has enabled IP anonymisation. The final octet of your IP address is masked before being stored by Google. We also have a Data Processing Agreement (DPA) with Google as required by GDPR. You can opt out by installing the Google Analytics Opt-out Browser Add-on.

C — Functional Cookies (Consent Recommended)

Cookie Name Provider Purpose Duration
currency TICC Website Remembers your selected display currency (USD, EUR, GBP) between visits. 30 days
locale / lang TICC Website Remembers your language preference if you select a language other than the default. 1 year
recently_viewed TICC Website Stores a list of recently viewed products to improve browsing experience. 90 days

D — Marketing & Remarketing Cookies (Consent Required)

Cookie Name Provider Purpose Duration
_fbp Meta (Facebook Pixel) Identifies browser for advertising measurement and remarketing on Facebook/Instagram. Only activated if you consent. 90 days
_fbc Meta (Facebook) Stores the Facebook click ID from an ad click, used for conversion tracking. 90 days
_gcl_au Google Ads Stores ad-click identifiers for conversion measurement on Google Ads campaigns. 90 days
IDE Google DoubleClick Used by Google Display Network to build a user profile for targeted advertising. Only active with consent. 13 months

Marketing Cookies — Inactive by Default. Marketing and remarketing cookies (Category D) are NOT activated by default. They are only loaded after you explicitly consent via our cookie preference banner. You may withdraw consent at any time by clicking 'Cookie Settings' in the website footer or by clearing your browser cookies.

4. Third-Party Tools and Services

In addition to the cookies listed above, the TICC website may use the following third-party services that may set their own cookies or similar technologies:

Service / Provider Purpose Privacy Policy
DHL Express Calculates real-time shipping rates and estimated duties at checkout. dhl.com/privacy
PayPal Processes payments. Sets its own session and fraud-prevention cookies during checkout. paypal.com/privacy
Google Analytics Website traffic and behaviour analytics. policies.google.com/privacy
Google Ads / Meta Pixel Marketing and remarketing — only with your consent. policies.google.com  |  facebook.com/policy
Cloudflare CDN, security, and DDoS protection. May set a security cookie. cloudflare.com/privacypolicy

5. Legal Basis and Jurisdiction-Specific Rules

Cookie laws differ by country. The table below summarises the consent rules that apply to TICC's key markets:

Jurisdiction Applicable Law Consent Requirement
European Union GDPR (Reg. (EU) 2016/679) + ePrivacy Directive (2002/58/EC) Consent required for all non-essential cookies before placement. Must be freely given, specific, informed, and unambiguous. Pre-ticked boxes are invalid (Planet49 ruling, CJEU C-673/17).
United Kingdom UK GDPR + Data Protection Act 2018 + PECR (SI 2003/2426) Same consent standard as EU post-Brexit. PECR requires opt-in consent for non-essential cookies.
France GDPR + CNIL Guidelines (July 2021) CNIL requires a clear 'Accept All / Refuse All' button at the same level. Continued browsing does not constitute consent.
Germany GDPR + TTDSG (Telekommunikation-Telemedien-Datenschutzgesetz) TTDSG §25 requires consent for storage/access to device information. BGH 'Cookie II' ruling confirmed strict consent requirements.
California, USA CCPA / CPRA (Cal. Civ. Code §1798.120) Right to opt out of 'sale or sharing' of personal information. Do Not Sell/Share link should be available.
Australia / Canada Privacy Act 1988 (Aus) / PIPEDA (Canada) Cookie consent best practices apply. Cookies collecting personal data must comply with the broader privacy framework.

6. How to Manage Your Cookie Preferences

You have several ways to control cookies:

6.1 Cookie Preference Banner (Recommended)

When you first visit the TICC website, a cookie preference banner will appear. You can choose to:

▸ Accept All Cookies — including analytics, functional, and marketing cookies;

▸ Reject Non-Essential Cookies — only strictly necessary cookies will be active;

▸ Customise Preferences — choose which categories to accept.

6.2 Browser Settings

You can also manage cookies through your browser settings:

Browser Cookie Settings Location
Google Chrome Settings → Privacy and Security → Cookies and other site data
Mozilla Firefox Settings → Privacy & Security → Cookies and Site Data
Safari (macOS/iOS) Preferences → Privacy → Manage Website Data / Block All Cookies
Microsoft Edge Settings → Cookies and Site Permissions → Cookies and Site Data

Important — Blocking Cookies May Affect Website Function. Blocking strictly necessary cookies may prevent you from logging in, completing checkout, or using the shopping cart. We recommend keeping strictly necessary cookies active for the best experience.

6.3 Specific Opt-Out Tools

▸ Google Analytics: tools.google.com/dlpage/gaoptout

▸ Google Ads personalisation: adssettings.google.com

▸ Meta/Facebook ads: facebook.com/adpreferences

▸ EU/UK residents: youronlinechoices.eu

▸ US residents: optout.networkadvertising.org or optout.aboutads.info

7. Cookie Retention Periods

Cookie Category Typical Duration Notes
Strictly Necessary Session to up to 20 years Session cookies expire on browser close. Persistent login tokens are renewed and validated on each use.
Analytics 1 minute to 2 years _gat: 1 min  |  _gid: 24 hrs  |  _ga / _ga_*: up to 2 years. Industry-standard durations.
Functional 30 days to 1 year Currency and language preferences typically last 30–365 days.
Marketing Up to 13 months Per CNIL and ICO guidance, marketing cookies should not exceed 13 months. TICC complies with this limit.

8. Cross-Border Data Transfers

Cookie data (such as IP addresses, session identifiers, and analytics data) may be processed by our service providers in countries outside your country of residence, including the United States (Google, Meta) and India (TICC). Where such transfers involve personal data, TICC ensures appropriate safeguards are in place — such as Standard Contractual Clauses (SCCs) for EU/UK transfers — in accordance with our Privacy Policy.

9. Do Not Track (DNT) Signals

Some browsers offer a 'Do Not Track' (DNT) setting that transmits a signal to websites requesting that your browsing is not tracked. There is currently no universally accepted standard for how websites should respond to DNT signals. TICC's website does not currently alter its data collection practices in response to DNT signals. You can use our cookie preference banner or opt-out tools (Section 6.3) to manage your tracking preferences more precisely.

10. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in applicable law, our website features, or the technologies and providers we use. When we make material changes, we will update the 'Effective Date' at the top of this Policy and, where appropriate, display a notification on the website. We encourage you to review this Policy periodically.

11. Contact Us

If you have any questions about this Cookie Policy, our use of cookies, or wish to exercise any rights related to cookie data, please contact us:

Contact Method Details
Privacy & Cookie Queries hello@theinduscraftco.com — Subject: 'Cookie Policy Query'
Response Time We aim to respond within 15 business days.
Address The Indus Craft Co., 20 Suren Tagore Road, Kolkata — 700019, West Bengal, India
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The Indus Craft Co.

Sustainable Indian crafts, handmade with natural materials for conscious wholesaler, retailers and global buyers.

Contact 24 x 7

whatsapp+91 94320 58888